Somewhere
Yoose launches mobile couponing… two years later
YOOSE, a Berlin-based mobile coupon startup, just launched into their public beta phase. The idea behind Yoose is to provide a multi-level distribution platform for Coupon publishers, such as local businesses or larger firms that plan to target specific campaigns with coupons.
However, it took the company quite a while to deliver its service – two years to be precise. After being a finalist at Seecamp in 2008, they were stuck into a closed beta up until today. This was largely due to the fact that the founders separated and the remaining staff carried on. Apart from this problem, the company had to struggle to acquire partners to distribute coupons that are being bought by advertisers.
Although coupons, and especially mobile coupons in the light of smartphone ubiquity, are a hot topic, Europe still lacks a “coupon mindset”, compared to the US. As Groupon, and ultimately also the Euro Clones such as CityDeal, effectively showed, these times are slowly changing and Europe is adapting a coupon culture. This is still lightyears away from the US, where coupons became a substantial business, both for customers and shops, but Europe is getting there.
Yoose acts in a crowded space, where a lot of still tiny startups, such as Austrian Seedcamp Mini Finalist Vooch or Dealhamster, are competing among three crucial elements: 1. each other 2. potential clients and 3. distribution partners. Especially young companies are caught into the classic “chicken-egg-dilemma”. Acquiring advertisers that book coupons via their platforms demand a certain outreach, provided by partners and third party platforms. Distribution partners, in return, will only offer their reach in exchange for stark revenue shares.
Yoose itself has eventually managed to partner with some German publishers and is now trying to sell their product. Until now the startup sustained itself working as a service provider for various companies. A sometimes dangerous effect of when startups are in need of money and thus outsource their development ressources for quick cash. Other than that they received 25.000€ from an undisclosed early investor.
This Post has been originally published on TechCrunch Europe.
The social network movie trailer
I’ve closely watched Sony’s PR Initiatives for the upcoming Fincher picture The social network. As far as we know it’s going to be the story of how facebook was founded and developed into a behemoth of all walks. I am telling you – this is just the start for a series of feature films based upon successful internet stories.
The trailer for the upcoming movie hast just been released and although it doesn’t give much of a glimpse I am looking forward to this.
Arena
I came across an amazing, disturbing, yet mesmerizing documentary about the controversial bullfight.
More material on its website
New forms of funding
People who read this blog might be aware of ordinary forms of financing startups, such as Venture Capital. Rather famous Internet celebrities argue that to a certain extent the VC model is not quite adquate anymore. There is no more need for financing rounds (A rounds at least) in the millions for bootstrapped, tech-driven teams that rely on several well-connected brains and some matresses. As Paul Graham puts it
Moore’s law has made hardware cheap; open source has made software free; the web has made marketing and distribution free; and more powerful programming languages mean development teams can be smaller. These changes have pushed the cost of starting a startup down into the noise.
In the realm of these findings, assuming that the longer we observe the more correct they get, I’ve recently noticed some interesting, new and sometimes disruptive financing models out there. Incubators, such as my pals at i5invest, often being determined as a not viable startup financing and operating model, or HackFwd‘s “referrer model” can potentially close this gap. Seeing successful entrepreneurs turning into angel investors and having 100s, if not 1000s of new projects/startups every day, the timing for such funding approaches seems right.
HACKFWD
With major Buzz Lars Hinrichs recently launched HackFwd – a “pre-seed investment company looking to support Europe’s most passionate geeks“. Having a strong network throught his successful company XING, Hinrichs tries to free friggin good developers from their day jobs and help them launch tech companies. At large this isn’t anything new, but what makes it special is that this is basically the first time that such an endavour takes place in Europe. And that’s really good.
As Hinrichts points out in a beautiful Introduction Video to HackFwd, not a single Alexa Top 100 company came out of Europe. This, however, has multiple reasons. The utmost reason is, that Europe lacks, or has been lacking, a Startup and Venture scene. Companies are sold too early, failure is desicable and there’s no coherent and evolved investor scene, particularly angel investors. This is nothing new, yet it’s a major reason for the above. We are getting there and we are probably also going to be better than our US pals. Martin Varsavsky often pointed out reaons why starting a business in Europe is feasable.
What I’d like like to bring in is Hackfwd’s referal system. This is obviously already happening all the time – but below the line. It’s rather unlikely that you get funding by submitting your business plan to Sequoia’s public e-mail adress. People who know their shit, introduce founders and connect fellow investors. Now this has been iterated to a transparent model. Referrers take a 3% stake in the company, whereas Hackfwd takes a staggering 27% of your stock for 1 year of funding. Inequality and fairness ought to be discussed in another post.
HACKER ANGELS
A syndicate of renowned excellent programmers turned entrepreneurs and millionaires, a couple of days ago, announced a vague angel investor formation targeted towards individuals that are starting companies (Mostly US based as it seems now though) called Hacker Angels. As vague as their website is, as contemporary and up to date is their approach. Fuck business plans, decide individually, meet the team, see the product.
We’ll see how Hacker Angels is going to develop aside from its early buzz they got, due to the celebrity status of its founders. From the outside it’s, in a less organized way, targeting the same entrepreneurs as HackFwd is: Hackers and Techies. However having a great tech infrastructure and grea tech people on the team (c’mon – this is still a tech space we are all talking about), nobody should underestimate the power of good sales people, Marketing gurus and other business-related co-workers. Those are the guys who are eventually bringing in the money and that are turning a tech startup into a profitble company that might raise further rounds of funding and eventually ends up in some form of exit, be it a trade-sale or an IPO.
INITIAL FACTOR
Still unknown and secretly being developed Initial Factor is another interesting model for financing startups – at least what I’ve heard so far. Successful entrepreneurs, Angels and Product people teamed up to incubate, finance and help to exit companies.
Not really tech-driven, but a more Samwer-like approach that enables companies getting off the ground, growing and building a sustainable business throughout Europe. I haven’t heard any figures or facts regarding Initial Factor but it might be something Europe’s tech scene needs.
Seedcamp, Europe’s equivalent to Y Combinator, was a late, but first, step of moving into interesting financing models. Backed by some major VCs, well-connected individuals and therefore a good reputation among Euro Startups, they are taking a 8-10% stake in the company for a little more than what YC puts into the team.
We’ll see how those companies evolve over the years and which startups come out of them. An interesting development nevetheless.
At this point I’d also like to mention a great great article by the even greater Economist – An overview, a hymn and a cold and strategic look at Europe’s web scene.
Why people that suck don’t do startups
I’ve had experience with several startups (and corporations called hospitals) and one thing I’ve noticed is, that founders or early employees are rarely dumbasses. This is different in corporations.
small vs. large
Working or being in a larger collective of people (in this case co-workers) often entails working in groups, hiding behind collegues or simply checking facebook more often than Outlook. Primarly this is due to the fact (a genuinely good one) that workload is being decentralized, organized and distributed among individuals that are trained for specific tasks. Being really good at a particular thing allows one to stay away from tasks where one is not that well educated. Education and training for this task is an excuse for not having to do other shit at the cubicle around the corner.
At startups there are no cubicles. There are screens that are visible to all of your collegues, the length of a lunch break is no more secret and updating your facebook status might be even part of your job.
working vs. doing
This stark contrast and a startup’s work transparency are a fundamental argument of why startups usually have great people – at least in its early days. There is simply no possibility to hide behind collegues or stick to your thing. One has to engage with others, discuss, argue and bring in valuable input. The term “working” might even be totally misleading here – it’s rather some sort of doing.
The process of which people are attracted to startups ought to be authentic. Looking for co-founders or your first 2-3 employees via job boards et al. is an affront to startup culture. This process has to evolve from ideas, to invidivuals, to teams and eventually to great products with people on it, not working, but doing.
What about the rest?
There's a shit load of big companies out there that are hiring like crazy.
123sonography launches e-learning platform for physicians
Aside from the plethora of startups targeting web-savvy end-consumers, there’s also little known companies that are equally relevant in their particular niche. And whenever there are entrepreneurs building ideas they often (or ideally) do this out of a desire to scratch a personal itch, as is the case of 123sonography, which provides a comprehensive e-learning experience for physicians and specifically cardiologists.
Launched a couple of days ago, 123sonography’s CEO Dr. Franz Wiesbauer, a cardiologist at the Medical University of Vienna himself, says that they have already “developed, produced and recorded hundreds of videos, enabling any kind of doctor to acquire the knowledge of echocardiography”.
Currently the startup has a prominent blog, which offers a wide variety of echocardiographic e-learning videos for free. However, eventually they are going to charge for content.
The math is simple: A regular offline course in echocardiography costs around €2,000 and there’s an average waiting time of 3 months in Austria and many other European countries. The service’s online courses are cheaper and there’s obviously no waiting time.
A service such as this is a relatively new development in terms of e-health. A very targeted group of people that are willing to pay for high-definition video-based online classes.
The company is currently in talks with health-orientated VCs and plans to expand its service throughout Europe and the US.
NOTE: This post has previously been published on TechCrunch Europe
Garmz.com launches as a fashion game changer
Garmz, a fashion startup that just launched in public beta after months of preparation, aims to change how fashion is being produced and distributed from the ground up.
Besides having a nicely designed User interface, the startup wants to disrupt current models of the fashion industry. Young aspiring fashion designers mostly lack adequate outlets for their work and creativity. As in every other real-life commerce business, one ought to have pre-sales distribution contracts and a certain, and mostly not a viable, number of purchasers (be it customers or shops).
Initial financing for fashion designs is almost an unbearable task for them. They either outsource their production to Asian or Eastern European countries, whereas they have to purchase +100 items per order for having those producers actually take their orders.
This is where garmz steps in.
Fashion designers can submit their designs based upon some sort of “Designer Manual“. Their work will then be displayed publicly on garmz.com and via crowdsourcing (voting) it’s decided which pieces are then actually produced.
Garmz then not only have the pieces produced, but fashion designers can also set their own selling price, margins and cuts per sale – a very open and transparent model. Producing the items is done in Eastern Europe, where their founders claim to “have customary standards, comparable to well-known brands’ quality�.
At the current stage many of those elements have yet to be implemented, yet the founders are pursuing an iterative process of rolling out features one after one, perhaps a wise approach when looking at the complexity of what they are trying to achieve. Similar companies such as USTrendy tend to act as their own label, instead of a simply being the marketing, distribution and production company in the background – the provider basically.
The startup simultaneously closed their first round of Angel funding in the low six figures range, Co-founder Andreas Klinger told me.
NOTE: This post has initially been published on TechCrunch Europe.
Next big thing? Jack Dorsey and Squareup
Jack Dorsey, founder and former CEO of twitter, today published the website of his new startup Squareup. Honestly, I believe that this has a potential of becoming the next paypal of real life. Obviously there’s a great hype about the whole thing, because it’s Dorsey – the founder of Twitter – and not some jerk.
The theoratical idea is mesmerizing; enabling evey seller, no matter how small a safe and secure (we’ll see about that) way of handling plastic payments. Square’ups module is available for any mobile device with an ordinary headphone jack – that’s potentially a huge market. Watch the video interview with Dorsey and wait a little bit to see the dongle in live action.


