Behind this mysterious abbrevation a US wide campaign for one of the major problems of society is hidden. STAND UP 2 CANCER. A multidimensional approach to “cure” cancer. From the mission statement it reads:
Here we stand, on the verge of unlocking the answers that will finally conquer the devastation that is cancer.
We now understand the very biology that drives cancer. With knowledge gained from the mapping of the human genome, we can now target the genes and pathways that are involved in turning normal cells into cancerous ones. We are on the brink of possessing a toolbox full of new, advanced technologies just waiting to be adapted to benefit patients. Right before us, so close we can almost touch them, are scientific breakthroughs in the prevention, detection, treatment and even reversal of this disease.
For the first time we can envision the possibility of stopping cancer in its tracks. But just when science is on the verge of giving us the breakthroughs that can end cancer, the will and the funding to do so are disappearing from the national agenda and from our collective consciousness.
Since I am personally very interested in cancer pathophysiology and epidemiology (I recently registered TheCancerDiaries.com) I thought it’s a great Idea of undertaking this global issue. As Americans tend to do, even this campaign has it’s own featurette, directed by David Fincher.
